Interpreting commercials in todays media :: essays research papers

A good commercial is like a master chefs recipe. Add the right ingredients and everyone will write out it. By translation a commercial is, an advertisement broadcast on radio or television.(Merriam-Webster) Ill pretend that I never heard that definition because to me a commercial is simply money. If effective, then the product sells. When a product sells a company makes more money. Its that simple. In todays society, everything revolves most money. This is why its vital to put effective ads out in the media for consumers to view daily. If your ad doesnt have the right ingredients, then send it to Emeril Lagasse so he can, BAM, Kick it up a notch by adding some of the six Cs.For the seventh consecutive year, Anheuser-Buschs advertising and trade department has put out the number one rated commercial during the Superbowl. Directed toward light beer drinkers, this years ad specifically promotes Budlight. Set up in an airplane, anxious skydivers await for the ok to jump. The ad is c onnected towards jr. men because younger men are doing the jump. The first man jumps without any trouble and the teacher tells the next man its his turn. Its apparent that hes very nervous because he refuses to jump. Trying to coax him even more, the instructor says, non even for some Budlight, holding up a six-pack. He then throws the 6 beers out into the open sky, hoping the skydiver will follow in pursuit of the ratty beer.Instead, the pilot of the plane leaves his controls, runs to the open door, and jumps without a parachute to retrieve the Budlight. The target line says, Fresh, Smooth, Real. Budlight. Its All Here. The captioned tagline used here is fine. It is short and sweet, but exempt clear. As a whole, this advertisement works. Its clear and doesnt beat around the bush or confuse its audience. Everyone who sees this add knows what the product is. The ad targets the credibility of the drink. Anheuser-Busch is dictum hey, if a pilot will jump out of a plane for this bee r, it must be pretty damn good stuff. The directed audience is younger men, like many other beers ads. This specific commercial does not contrast other beer products. They have other commercial out to combat their biggest competition, Miller free Beer. This commercials main goal is to connect with its viewers, rather then to put down the competition.