Narketing in the Digital Age :: essays research papers

Marketing In The Digital Age ANSWERS Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate. Good Luck! 1.  Ã‚  Ã‚  Ã‚  Ã‚  What were the four major forces that shaped the digital age? Digitalized and Connectivity Internet Explosion New type of Intermediaries Customization and Customerization 2.  Ã‚  Ã‚  Ã‚  Ã‚  What are the four major e-commerce domains? Business to Consumer Business to Business Consumer to Consumer Consumer to Business 3.  Ã‚  Ã‚  Ã‚  Ã‚  Define internet, intranet and extranet Internet: A vast public web of computer networks, which connect users off all types   Ã‚  Ã‚  Ã‚  Ã‚   Around the world to each other and to an amazingly large information repository. Intranet: A network that connects people within a company to each other and to the Company network. Extranet: A network that connects a company with it’s suppliers and distributors. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Discuss the benefits of integrating online selling with in-store selling (use examples). For example the store Game Stop and Game Stop dot com. They have an advantage on both territories and they broaden the customer base, by being available and online. You can afford to discount more sometimes online, to keep the customer shopping, and the company can make the customer service base open both online and in person, no matter how you bought the product. Also if you there was a problem with the product, you can physically take it back to the store and they can return or exchange. So the benefits are great, because the company has both markets at it’s advantage. 5.  Ã‚  Ã‚  Ã‚  Ã‚  E-commerce and the Internet bring many benefits to both buyers and sellers alike. Briefly discuss the benefits to both buyers and sellers. For buyers they might get the opportunity to by a mass quantity at a low price and it can keep a company’s overhead down. For a buyer, to me the main element is convenience, because you do not have to go to the actual store, you tend to get online discounts that is not available in store, and you have a better chance in obtaining your product, because you can possibly be obtaining it directly from the company. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Discuss the differences between click-only companies and click-and-mortar e-marketers. Click-only companies are online only, but a click- and-mortar has both Brick and Mortar and has added an e-commerce to the company. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Define viral marketing. What is the link between viral marketing and word-of-mouth communication? Discuss the benefits of viral marketing. Viral Marketing is the internets version of word of mouth. Vial marketing involves creating an email or another marketing plan that is so infectious that it makes a person want to forward it.

Puritan Women

Rights for women In the Puritan community were very scarce. The women lacked rights because men were seen as superior to them. Even though men were the ultimate leaders of the Puritan community, women still played a vital role throughout their society. With the limited rights women possessed, they impacted the Puritan community in many ways. Puritan women had little to no rights back then; however, they did play an important role in the Puritan society through their everyday duties/ oleos, marriage, and religion.The duties and roles of the Puritan women differed from that of their husband's. In the patriarchal lifestyle, where men were the head of the household, women transferred subordination from their father to their husband (Themes and Variations In Men's and Women's Roles In Colonial America). Women were not to challenge men, have a temper, or be Insubordinate to their husbands. Even though It was a patriarchy, husbands soul entrusted the women with a wide range of practical res ponsibilities and viewed them as â€Å"deputy husbands† (Religion, Women, and the Family in Early America).As a housewife, they were expected to fulfill various duties throughout the day. The major duties were made up of food and clothing production, childbearing, the health of the family, and child-rearing. Being a mother was the most important role for a Puritan woman. As a mother, women had direct authority over their children. It was the Puritan women's responsibility to bring up the children of their society correctly. Religious piety, manners, discipline, and affection were a few of the many things that the women taught their children Childbirth and Motherhood).Through the act of child-rearing, women were able to gain social status based on their skill. Under a patriarchy, the Puritan women were still able to obtain and uphold particular rights. The deferent tasks that the women were expected to perform set them apart from the role of Puritan males. The privileges withi n marriage were different for women than they were for men. With marriage, harsh consequences followed along for the women. The legal person's of women were completely subsumed under their husband's identity (Westerners 4).Puritan women literally became the property of their husbands. Wealth was a major determinant in marriage. It was easier to marry off a woman with wealth because Puritan men were eager to marry for money. Without a great deal of dowry, women were not seen as desirable in the eyes of the men. In marriage, the severity of punishments for women was worse than the punishments for men. In the Puritan community, the act of adultery could be brought to court. If women were brought to court by their husbands on a charge of adultery they could be sentenced to the death penalty (Female Discontent).Hester Prone Is a prime example for how the courts treated women In the Puritan society. The Scarlet Letter, by Nathaniel Hawthorne, descriptively describes one of the Puritan's c ourt orders for adultery. The the pillory platform, and then and thereafter, for the remainder of her life to wear a â€Å"mark of shame† upon her chest (Hawthorne 54). Even though men and women had incomparable rights in marriage, some common ground was trying to be attained. Religion encouraged affection, monogamy, and friendship within marriage (Marriage).The women of the Puritan community were viewed in a patriarchal manner through the eyes of religion. The structure of patriarchy was upheld within churches. Churches believed that women had to subject themselves to the authority of man. The Holy Scriptures preached about a husband – wife relationship (Westerners 14). The spirituality of Puritan women was shunned throughout churches. Every aspect of a woman had to be scrutinized by men. Churches deemed women incapable of understanding or interpreting the work of the Spirit in their own souls (Westerners 20).Theologians and religion had the same views of women. Theol ogians believed that woman courted heresy and blasphemy (Westerners 25). This resulted in the intellectual weakness of women religiously. In reaction to the criticizing from churches, women came together to discuss these matters. Anne Hutchinson, the leader of these discussions, encouraged the Puritan women to voice their religious opinions (Barber 1). In the end, the courts banished her from the colony for â€Å"wrongdoing,† and women continued to follow the subservient expectations of the Church and the Puritan community.The role of women in the Puritan society was one of limited to no rights. Women were inferior and subservient to their husbands. They were considered more to be property than person. Anything they owned became the property of their husband's including them. The most important role of women in the Puritan community was that of wife and mother. Their only ability to gain social status was through successful child-rearing. Puritan women had no voice in their m arriage or their religious worship. Even in legal matters, they were treated differently than men, especially when the women's fidelity as questioned.The sentencing for Puritan women breaking the law could be severe as death. The Puritan society allowed women to fall off in most aspects, which led to their intellectual decrease in life. The life of Puritan women was very strict. There were only three areas in their life that held great importance: marriage, religion and children. Collectively and independently those three factors held great pride for Puritan women. Death was the only means of ending the continuous patriarchal cycle of their life. The women's life and soul existence was commitment to the husband and family.

Deaf Education Technology Essay - 2192 Words

Deaf Education Technology Technology has advanced our school systems and provides many new and helpful products into the classrooms. Technology has also provided specialized products for students that are hearing impaired. There is no lack of opportunities for the deaf and hard of hearing in the school system. There are many ways to innovate the way they learn. Children learn best through a visual mode. Providing an environment where the child can learn things through the use of their sense of vision is very important. They teach students to think, process, organize, and prioritize new information. It is also said that visual diagrams expose patterns interdependencies, interrelationships, and stimulate creative thinking.†¦show more content†¦Which is sometimes difficult to provide in a classroom full of students. A company named SignTel, Inc. has developed a program called the Signtel Interpreter. It is the most advanced communications tool that enables direct communication between hearing an d deaf persons. It recognizes over 30,000 words and phrases. This is a powerful translation tool from text or speech to sign language. It can be used on most laptops or desktop computers. This program enables viewing on the screen, seamless signing in real-time, translated from text or captured voice. A teacher can now use this program in the classroom to make learning experiences less complicating. A second program that uses Voice-to-text technologies is the icommunicator. This system allows voice-to-text-to-sign language access using video clips. The current versions available do not hold various meaning words or idioms. They are currently developing a new version that will deal with the language issues. The last Voice to text technology that I researched was the Personal Communicator. It developed from 1994-1996 and was funded in part by a grant three year grant from the U.S. Department of Education. This program won Discover Magazines Software Innovation of the Year Award in 1995. Originally this software was created using HyperCard. As digital video and compression technology improved, they were able to rerecord the ASL signs, expanding to beyond 2500 signs. They addedShow MoreRelatedDeaf : A Cultural Identity849 Words   |  4 PagesDeaf Population There are approximately 35 million people with a range of hearing loss in the United States (Hamill Stein, 2001). Roughly half a million deaf people don’t consider their deafness as a disability or medical disorder. They view their deafness from a cultural perspective. They consider themselves a pride in being deaf. Deaf culture has its own social norms, views, values and historical figures and more on identity formation (Hamill Stein, 2001). 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