Footfall Management

CERTIFICATE This is to certify that the project title foot fall in mall has been accomplished by Mr. Niraj kumar, Mr. Sushil kumar, Mr. Nagender kumar, Ms Rajni, Ms. Neha Arora under my guidance and supervision. They have submitted in the partial fulfillment of requirement of PGDM from This DELHI SCHOOL OF PROFESSIONAL STUDIES AND RESEARCH, DELHI work as not been submitted anywhere else for the pillage of degree. All source of information have been dully mentioned. (Ms. Noopur Aggarwal) SUPERVISIOR DELHI SCHOOL OF PROFESSIONAL STUDIES AND RESEARCH, DELHI -1 nose candy85 CONTENTSChapter-1 Meaning Of Footfall ? Meaning of footstep ? Objectives of subscribe ? Limitation to study Chapter-2 Techniques to measure whole step ? Camera traffing monitioring ? Electronic footfall monitioring ? Automated number ? Manual counting Chapter -3 An Glimpseof Shoppers Stop ? grounding of shoppers surrender ? Features of shoppers give the sack(rajouri) ? body structure of mall ? position syste m ? Visitiors information Chapter-4 research Methodology ? Type of research ? Research approach ? Sampling design ? Collection of data Chapter-5 Finding And Conclusions Opinions Questionnaire ReferencesChapter-1 stair Defination-Objective Of Study,Limitation to Study Meaning of footfall Footfall, is a measure of the number of masses entering a shop or other public space. The number of peck argon visiting a shop or mall in a day,that much will be understood the footfall for that day. If 15000 people are visiting a mall in one week, it means footfall for the week is 15000 for the week. footfall is an important indicator of how successfully a companys marketing,brand and format are bring people into its shop. In europeon culture footfall is chousen as padestrian counting.OBJECTIVE OF RESEARCH ON FOOTFALL ? To know the sizeableness of footfall measurement in modern scenario This research study will help to throw light on importance of footfall measurement. To know the causes, mem orial tablets interest in knowing the footfall ? To know the impact on marketing initiatives Footfall affect the a marketing head to fall whatever new events should be organized or not. The moment of footfall effect a manager to what extent ? To know how we can understand guest appearance pattern Footfall is really a measureable scale in understanding the behavior of node.This study will tell us. ? To know how footfall effect on decision of heads of mall Limitations to study No leave is provided to visit the mall. All the data collection, survey are done during our study. Without having Identity cards it was rattling difficult to contact with any superior authority Manager were not ready to tell about the security aids and system. They feared their ideas will be copied by other competitor. ADVANTAGES OF MEASURING FOOTFALL FOR A MALL ? Provide an indication of customer behaviour patterns ? Assess the impact of marketing initiatives Tailor staff levels check to customer de mand, rather than to service supply. ? Empower businesses to better target their marketing efforts ? To check the efficiency of staff Chapter-2 Techniques to measure footfall 1. CAMERA TRAFFING MONITORING The cameras do the traffic monitoring themselves it isnt a dubiousness of simply recording video footage and manual operators counting the numbers of people The cameras are able to count people by making comparisons between a discreet image that changes rapidly over time, and the stationary background.The camera technology is state-of-the-art, with ongoing research investigating slip counselling of programming the cameras to take the analysis a level further and distinguish between adults and children, and even make confident distinctions between people and supermarket trolleys. 2. Electronic footfall monitoring Advances in electronics have added sophisticated footfall monitoring to retailers information weaponry. Many retailers are reported to be experimenting with this new tech nology, but limited discourse exists in the public domain on its potential role or retailer experiences. 3. Automated CountingAutomated counting is done through some censurey aids invented by advance technology. pic pic Many types of automated counting ? Hydro acoustic tubes ? Pneumatic tubes ? Inductive loops ? Acoustic slab sensors ? Passive infrared censors ? Active infrared censors 4. counting manually a person enters in a mall he finds a durwan/guard at standing at gate, he not only if greets him but he will be counting the no. of person entering in mall by a fistful size instrument. Chapter-3 Introduction of Shoppers stop ltd. pic Eros Mall, Plot No. 10, Shivaji Palace, District Center, Raja Garden, Rajouri New Delhi, Delhi 110027Phone 011 4505 5400 / 25444101 INTRODUCTION OF SHOPPERS STOP Shoppers stop has been a pioneer in the departmental store format since its beginning in 1991. Shoppers stop is launched as a mens ready-to-wear garment store in Andheri, Mumbai. shopper s stop is the part of K. Raheja corp. its CEO is Govind Shrikhande and managing director is B. S. Nagesh. it has large chain of 28 departmental store around country. shoppers sop rajouri is the 25th store of chain. Shoppers stop are the first global style retailer in India with a wide range of merchandise. Exclusive Shop counters of international brands and world class customer service.In our Endeavour to retain our positioning as a global retailer we sought to bring the best retail technology, retail practices and gross gross revenue to india. Features of shoppers stop (Rajouri). ? Shoppers stop rajouri is the biggest departmental stores of india. ? It has 1. 35 lakh sq ft retail area ? It Houses an overwhelming range of premium international and national brands. ? It is a four narration mall ? World class ambiance and cleanness ? Great services to customers through customer service desk or first citizen desk ? Water dispenser were available on any floor ? Four fire exits ? Two w ashrooms at every floor Sitting arrangement and journals, newspaper are kept beside sofas ? Gift wrapping and alteration. Structure Of Mall ? Ground floor division cite JEWELERY OR SUNGLASS ? Javeri pearls, damas, haute curry, fastrack DEPARTMENT NAME COSMETIC ? Ponds, lakme, lorell, clearance Brio Leathers ? FIRST FLOOR DEPARTMENT NAME LADIES ETHENIC Kashish, Kashish gold, Biba, satyapaul, ritu wear, W, Diy, DEPARTMENT NAME LINGERIE Lovable,bwitch, Department name Mens formal Austin reed,blackberry Provoke,wills lifestyle,van hussen,gaps,color plus,satyapaul,arrow,Louis phillip,tommy Hilfiger,FCUKDEPARTMENT NAME Kids Mothercare,pumpkin patch,united colour of Benetton, giny jony, ruff,zapp,Lilliput,Barbie,toys DEPARTMENT NAME Ladies Hesperian Wills lifestyle,noi,zipsy,ven hussen, Indian terren, Austin reed,blackberry,remanika DEPARTMENT NAME Mens casual Spyker,I jeans, levi, pepe,calvin clein,esprit,united color of Benetton, push and shove 3rd Floor DEPARTMENT NAME Home section Masphar,portico DEPARTMENT NAME Sports wear Mysha,royal sporting house, adidas, nike, reepok,puma, Luggage section 4TH FLOOR Desi cafe, food factory, moti mahal, PARKING SYSTEMDouble storey basement parking is the modified(a) attribute of shoppers stop. 200 cars can parked easily in parking. direct lift service from parking to main floors. free parking for first citizen of shoppers stop. two- way enterance and exit, valley parking is also available here VISITORS INFORMATION Shoppers stop(rajouri) is situated in heart of city at rajaouri Garden in Eros mall in delhi beside the ring road. a visitor can reach to place by bus and metro. Rajouri metro station is attire of shopper stop. It is 22 k. m from international airport and 18 k. m. from domestic airport.This place has many competetant in area like Westside,tdi mall,citisqure mall,west gate,paragon mall . TECHNIQUES TO MEASURE FOOTFALL AT terminus Store is using the manual counting system to count the footfall . When person enters in the mall the guard at the gate he presses the button of handful machine in his hand. This help to store manager to know the footfall in the store through this data. Floor foot fall is also thrifty in the same way,to know the floor footfall measurement. The guards standing over there they feed the no. Of persons visiting on the floor in machine. Chapter-4 Research Methodology Types of researchAnalytical research- during all the study, by the available information researcher tries to find out effects on human behavior during any special occasions. Conceptual research- study reveals the idea that durig Sales period or festive seasons or any special event has change magnitude the footfall up to 100% . so, a retailer should be ready with innovative ideas to attract customer. Research Approaches Quantitative approach- during study selected executive and managers were contacted to know their view on footfall measurement. By the data cikkectuib study, it infers the rrelation between population and their behavior.Sampling design Systematic sampling - in study, people were selected randomly and asked question and their views Collection of data Primary data- Many Sr. managers and dept. managers are contacted through questionnaire and their views are included in study. Secondary data- books, journals and internet gave ample way to solve the problem. Collection of data through questionnaires- the questionnaire was made according the problems which arise during the study. What is the impact of footfall on decision making, how is it important to decide future plans of organizations.The head executive and sales executive were asked to fill this questionnaire. Chapter-5 FINDING AND CONCLUSIONS Finding After completing the research it is found that in festive seasons or sales time mall are getting the increased no. of customer in their outlets or malls. Footfall helps a organization to decide that how many employee should be continued in the oultlet on some day. footfall shows the efficiency of a sales executive comes out by the help of footfall. Conclusions- It is really very utile tool to know the firm about their state and way of progress OpinionsThe best department manager in chain of shoppers stop awarded Miss Anuradha Sharma tells that during sales period the footfall increases upto 100 % and various activities in store attracts 20% extra customer to their shop. She tells the manual technique of footfall is used in measurement of footfall in the store. She also agrees that the facts of footfall are great helpful to better target their market efforts. Department manager of home section in shoppers stop rajouri Mr. chander verma, sayssales period are obiviously increasing the no. customer in double fold.Last festive season their department has achived to a greater extent than 50%. He confirmed that manual technique of footfall is used in footfall. His opinion about footfall, he thinksthese really help us to forecast the n o. of visiotor to our shop. Sales executive of w brand in city square mall Mr. Rajesh tells he finds the no. of visitors to their outlet goes up by 100% during sales. he also agrees that festive season they get a good business and their sales increases upto 50% Delhi school of professional studies and research INSTITUTIONAL field of view ,ROHINI SECT-25 DELHI-110085 Name _____________________________________________Post _______________________________________________ Name of organization__________________________________ What is the % increase in number of customer during sales period. A. 10 -25 B. 25-50 C. 50-75 D. 75-100 Increase in number of customer during any special events A. Doesnt affect B. Upto 20% C. 30-50% D. 50-100% E. More than 100% Which technique is used to measure footfall in you mall? A. CAMERA TRAFFING MONITORING B. Electronic footfall monitoring C. Automated Counting D. counting manually does footfall helps to better target their market efforts A. yes B. no signa ture